We ran an experiment with entire staff within a big company, pushing offers via a number of different mechanisms over a 5 day period

We were testing different trigger types along with behaviours around bluetooth and beacons

We now have a ‘learning tool’ we can iterate upon through extend features, sophistication (targeting) and test branding / positioning

Over 290 h of MTV

MTV's library of shows is available on demand for the first time, with new episodes premiering exclusively on mobile before their terrestrial release date. 

Nothing interrupts

Holding the phone upright shrinks the play window, allowing the viewer to access in-app chat without missing out on the action. 


Co viewing

Create a co-viewing session with friends. Choose episodes, date and time . Get your friends in your sofa even if they are miles away.