Teaching at HyperIsland
Introduced as the first module leader of the Experience Design Course. I wanted to teach the students about how to question a brief so it is understandable for all stakeholders as well as how to validate needs discovered.

 

The complete workshop was run between 10.00-16.00
Total participants were 65 students divided into 8 teams

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WORKSHOP part 01
Inform and setting the brief straight.

Target Group

Describe the market or market segment  Who the product is likely to benefit  Who its users and its customers are

Describe the market or market segment

Who the product is likely to benefit

Who its users and its customers are

Needs

Describe the product’s value proposition  The pain points it removes  Benefits it creates for its users  Why will people want to use it

Describe the product’s value proposition

The pain points it removes

Benefits it creates for its users

Why will people want to use it

Product

3 - 5 top features that are critical for its success  Don’t list lots of features  They should address the needs identified  What is it USP?

3 - 5 top features that are critical for its success

Don’t list lots of features

They should address the needs identified

What is it USP?

Value

Why it’s worthwhile for your company to invest in the product  Business Benefits

Why it’s worthwhile for your company to invest in the product

Business Benefits

WORKSHOP part 02
Research & understanding the user 

 
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So what do we believe will happen when we talk to our users, what are the real needs? Through this thought process I set up a experiment metrics for the team: We will know we’re [right/wrong] when we see the following feedback [qualitative feedback] and/or [quantitative feedback] and/or [key performance indicator change]. Now lets move on to the experiments.

Build, Measure, Learn. There are several different ways to see if an idea is working or not. Paper prototype, pixel level prototype and clickable prototype. Here our users can really start getting the real feel for the idea. Ask many whys and let them look at the prototypes in their own pace.

 
Super inspiring workshop with really good “real world” insights and tips
— Student feedback
Thank you so much for coming to Hyper! I really enjoyed your workshop. You are such a big inspiration!
— Student feedback
She was one of the best speakers we’ve had so far, very inspiring
— Student feedback