Created to re-engage with the digital youth who have shunned TV in favour of the phone. Under The Thumb blends social viewing, dual screen control and exclusive content for a totally new viewing experience 5 miljon + social media impressions in the first week post launch 1 download per minute from iTunes and Google Play stores purely on social media gossip alone New and noteworthy in itunes store
Over 290 h of MTV
MTV's library of shows is available on demand for the first time, with new episodes premiering exclusively on mobile before their terrestrial release date.
Holding the phone upright shrinks the play window, allowing the viewer to access in-app chat without missing out on the action.
Create a co-viewing session with friends. Choose episodes, date and time . Get your friends in your sofa even if they are miles away.