How might we enable Zalon to become more stylist centric.
In this project we wanted to connect, see what the stylist see, feel what they feel, enjoy what they enjoy to conquer their hearts. Because it's about them. Them sitting alone behind their computers, lonely, losing their passion. Losing their motivation.
Displaying 3 out of 7 insights and principles
Stylists are lonely wolves
looking for their pack.
Make the stylists feel like part of a team.
Appreciation makes stylists feel proud.
Make stylists feel unique and not one of many.
Stylists are aesthetics.
Present information that matter to stylists in a simple and visual way.
Through principles we create opportunity areas
Helping stylist connect
Through community platforms and stylist gatherings
Stylists work alone; their only connection is with customers or Stylist Care. Meeting peers happens only once in a while at Academy Days or Parties.
Having stylists meet digitally will allow them to share experiences, create bonds among them and sparkle a positive chain reaction within Zalon.
Keep the stylists inspired
Through starter kits, blog content, magic moments of celebration
Stylists love to deep dive into the fashion world. Let’s get them involved in representing fashion.
Let’s combine the fun part with the dull stuff. The survey showed that more than 97% are interested in inspiring content that can be found in the stylist tool.
Also, when we ask for topics they are interested in, they always mention trends.
Through top stylist pages, newsletter redesigns, brand bible
Because of heavy text load with less visual direction we heard that stylists miss important information.
E.g. Marcus told us he only found out at a brand training that he can now pack 2 pairs of shoes in a box. Matthias also looked at him confused and didn’t know that either. Even though they both claim to read the weekly update they both missed to this important information.
All concepts being prototyped and implemented.
Nothing is better then self immersion
Tools and mind shifts are scalable